A Day in My Life, Sponsored by Wi-Fi
The Main Characters If someone mapped out my day in digital media, it would probably look like one of [...]
Nike Halo: Built for Movement, Tuned for Life
Supporting Nike's Objectives The research to date supports Nike’s broader objective of staying competitive through performance innovation while expanding [...]
Nike Halo: Inclusive Audio That Doesn’t Fall Out of Your Ears or Your Budget
Nike already has the reputation and resources to make something like this feel both natural and overdue. They are known [...]
When a Bike Ad Went Off the Rails: What Peloton Got Wrong
Let’s go back to late 2019. The holiday season was rolling in, and Peloton decided to drop a new [...]
Barely Secure: What TunnelBear Gets Right About Brand Positioning
The Names Bear. TunnelBear. In a world where most VPNs sound like they were named by IT consultants under [...]
The 4Ps Walk Into a Bar
Fenty, Peloton, and Coca-Cola Try Not to Mess It Up Every brand goes through a phase. Some are still [...]

