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    September 10th, 20253.3 min

  • The 4Ps Walk Into a Bar

    Fenty, Peloton, and Coca-Cola Try Not to Mess It Up Every brand goes through a phase. Some are still [...]

    September 2nd, 20253.4 min

  • From Feuds to Flattery: Rethinking Brand Rivalries

    For a while, tech advertising looked like the hallway between second period and lunch: petty, a little performative, and [...]

    August 1st, 20253.4 min

  • Botany, Branding, and the Victorian Consumer I Didn’t Know I Was

    I haven’t bought much lately; unfortunately, moving will do that to a person. The decision fatigue alone is enough [...]

    July 11th, 20254.2 min

  • What Type of Consumer Buys a Reusable Planner and Thinks It’ll Fix Everything? (Spoiler: Me)

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    May 7th, 20252.6 min

  • The Art of Delegation: How to Let Go Without Losing Your Marbles

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    October 7th, 20248.5 min