• Goals With GPS: Why Marketing Objectives Are the Difference Between a Dream and a Direction

    Everyone Has a Vision. Not Everyone Has a Plan.Here is a thing that happens all the time in business: someone [...]

    May 29th, 20263.8 min

  • Knowing Who You Are Talking To Changes Everything

    Why segmentation is where the plan actually starts When you believe in something you have created, it is natural to [...]

    May 22nd, 20264.5 min

  • Bright Spots in My Feed: How Gaming Influencers Turn Content Into Marketing

    Overview The influencers I tend to follow are the ones who make gaming and tabletop culture feel creative, funny, [...]

    April 10th, 20264.4 min

  • When Customer Service Becomes a Story People Actually Want to Share

    Understanding What the Customer Really Needed Tampa International Airport met the target audience’s needs successfully because it understood that [...]

    March 26th, 20264.7 min

  • A Day in My Life, Sponsored by Wi-Fi

    The Main Characters If someone mapped out my day in digital media, it would probably look like one of [...]

    March 6th, 20264.2 min

  • Nike Halo: Built for Movement, Tuned for Life

    Supporting Nike's Objectives The research to date supports Nike’s broader objective of staying competitive through performance innovation while expanding [...]

    February 13th, 20263.9 min