• Bright Spots in My Feed: How Gaming Influencers Turn Content Into Marketing

    Overview The influencers I tend to follow are the ones who make gaming and tabletop culture feel creative, funny, [...]

    April 10th, 20264.4 min

  • When Customer Service Becomes a Story People Actually Want to Share

    Understanding What the Customer Really Needed Tampa International Airport met the target audience’s needs successfully because it understood that [...]

    March 26th, 20264.7 min

  • A Day in My Life, Sponsored by Wi-Fi

    The Main Characters If someone mapped out my day in digital media, it would probably look like one of [...]

    March 6th, 20264.2 min

  • Nike Halo: Built for Movement, Tuned for Life

    Supporting Nike's Objectives The research to date supports Nike’s broader objective of staying competitive through performance innovation while expanding [...]

    February 13th, 20263.9 min

  • Nike Halo: Inclusive Audio That Doesn’t Fall Out of Your Ears or Your Budget

    Nike already has the reputation and resources to make something like this feel both natural and overdue. They are known [...]

    January 7th, 20263.8 min

  • When a Bike Ad Went Off the Rails: What Peloton Got Wrong

    Let’s go back to late 2019. The holiday season was rolling in, and Peloton decided to drop a new [...]

    October 1st, 20254.2 min