• Botany, Branding, and the Victorian Consumer I Didn’t Know I Was

    I haven’t bought much lately; unfortunately, moving will do that to a person. The decision fatigue alone is enough [...]

    July 11th, 20254.2 min

  • What Type of Consumer Buys a Reusable Planner and Thinks It’ll Fix Everything? (Spoiler: Me)

    Chapter 6.3 of CB (Babin & Harris, 2021) made me reflect, probably more than was strictly necessary, on how [...]

    May 7th, 20252.6 min

  • The Art of Delegation: How to Let Go Without Losing Your Marbles

    If you’ve ever found yourself clutching every task like a kid holding onto the last piece of candy, you’re not [...]

    October 7th, 20248.5 min

  • The Digital Brand Ballet: How Marketing and Design Can Dance Their Way to Success

    Picture this: a grand stage, spotlights beaming down, and the audience holding their breath in anticipation. The curtain rises, and [...]

    September 28th, 20247.1 min

  • From Doodles to Digital: How Sketches Evolved into the Mighty Mouse Click

    Once upon a time, long before the days of Adobe Creative Suite and Wacom tablets, the humble pencil was [...]

    August 28th, 20247.9 min

  • Micro-Influencers: The Tiny Giants of Niche Marketing

    In the age of influencers, where it seems like everyone with a smartphone and a decent filter can become a [...]

    July 8th, 20248.6 min