• What Type of Consumer Buys a Reusable Planner and Thinks It’ll Fix Everything? (Spoiler: Me)

    Chapter 6.3 of CB (Babin & Harris, 2021) made me reflect, probably more than was strictly necessary, on how [...]

    May 7th, 20252.6 min

  • The Art of Delegation: How to Let Go Without Losing Your Marbles

    If you’ve ever found yourself clutching every task like a kid holding onto the last piece of candy, you’re not [...]

    October 7th, 20248.5 min

  • The Digital Brand Ballet: How Marketing and Design Can Dance Their Way to Success

    Picture this: a grand stage, spotlights beaming down, and the audience holding their breath in anticipation. The curtain rises, and [...]

    September 28th, 20247.1 min

  • From Doodles to Digital: How Sketches Evolved into the Mighty Mouse Click

    Once upon a time, long before the days of Adobe Creative Suite and Wacom tablets, the humble pencil was [...]

    August 28th, 20247.9 min

  • Micro-Influencers: The Tiny Giants of Niche Marketing

    In the age of influencers, where it seems like everyone with a smartphone and a decent filter can become a [...]

    July 8th, 20248.6 min

  • Color Me Sold: How to Use Psychology to Make Your Design Pop (And Your Sales, Too)

    Color. It’s one of those things you don’t really think about until you’re stuck in the paint aisle for an [...]

    June 9th, 20248.3 min